But for real... have you? One of the tasks I hate most about owning a product based business is writing product descriptions. It's the pits, people. But since I don't feel like I need to write 1,000 words on the features of a greeting card - besides what they are made of, how they are made and their size - I decided to just get really weird with it. So I am starting a series highlighting my favorite product descriptions. Maybe I am the only one that gets a kick out of them this much but I'd like to think they make you smile and tell you more about Compass as a brand than any boring cookie-cutter product description ever could.
(This baby was inspired by a rough backcountry morning that involved a bag of freeze dried eggs and bacon. Never again.)